For businesses that advertise and expect results
You're losing revenue
from two places you
can't see.
The leads you're too slow to answer — and the ones sitting dead in your database. Our systems fix both, automatically.
of sales go to whoever responds first
Vendasta / Ricochet360average business response time to a new lead
Harvard Business Reviewaverage booking rate on old leads via Aurora
Searer Group dataThe Problem
You don't have a lead problem. You have a speed problem and a memory problem.
You're running ads, generating leads, phone's ringing. But your team takes hours to respond — sometimes days. And the leads that went quiet six months ago? Nobody's touching them.
These are leads you already paid for. When you're slow, they call someone else. When you forget them, the money sits there uncollected.
The revenue isn't gone. It's sitting in two places — and we know how to get it back.
After a lead comes in
The speed-to-lead gap, visualized
FirstLight responds
Lead engaged, qualified, booked.
Interest fading
They're searching competitors.
Lead gone cold
Someone else already answered.
Industry average
By now, the sale is gone.
Is this you?
Built for businesses already generating leads.
You don't need more leads. You need to make sure every one you're already paying for turns into a conversation.
Your ads should be performing better
You're spending on ads and generating leads — but the return doesn't match. The problem might not be the ads.
Leads slip through after hours
You're fielding calls at dinner. Leads that come in overnight aren't getting answered at all.
You've lost deals to a faster competitor
A lead went quiet — or worse, booked with someone else because they responded first.
No system for sub-2-minute response
Without guaranteed fast response, you're losing revenue you can't even measure.
Two systems. Two leaks. One fix.
Here's what we do about it.
FirstLight
Every inbound lead answered in under 2 minutes. Guaranteed.
Every lead you're slow to answer walks to the next business on Google. FirstLight answers across 10 channels, 24/7. Your team only meets qualified leads ready to close.
Proof
3 booked appointments in 4 days for a Grand Rapids painting company. One came in after hours.
Aurora
Your dead leads aren't dead. They're waiting to be asked again.
You have leads who asked about your business and never heard back. Aurora reaches out with a personalized message referencing their original interest. Average 3% booking rate on leads most businesses gave up on.
Proof
$1,241,325 in sales in 10 days from 439 leads a van manufacturer had completely given up on.
Real businesses. Real revenue.
$1.24M in sales from a list they'd written off.
If you generate inbound leads and your average job has a comma in the price — the same problem is costing you money.
Premium Class B/B+ Camper Van Manufacturer — Elkhart, IN
439 leads. 10 days.
$1.24M.
This manufacturer had 439 leads sitting in a spreadsheet — prospects who'd shown serious interest and gone quiet. No follow-up. Dead list.
We built a complete Aurora campaign around a limited edition unit. One personalized message to people who already knew the brand.
5 units sold in 3 days. All 9 available units gone in 10.
$5,235 invested → $1,241,325 returned
Roofing Contractor — North Carolina
$150,000 from a channel that didn't exist 12 months ago.
We added FirstLight's live chat. $150K in closed revenue from chat leads in the first year — no extra ad spend.
Painting — Grand Rapids, MI
3 booked appointments in 4 days. One came in after hours.
FirstLight went live on a Friday. By Tuesday: 3 appointments, including a commercial job with the City of Wayland.
How it works
Up and running in 14–30 days.
Your current process stays mostly intact. We handle the technical setup and make targeted adjustments where needed.
We learn your business
A few hours of your time. We gather your services, FAQs, booking calendar, and brand details. We take it from there.
We build and connect everything
We connect your system to your lead channels and work around your existing setup. Your team keeps working the way they always have.
We go live and manage it
Your system runs 24/7 — qualifying leads, booking appointments, getting smarter every day. Most clients see results in the first week.
This is a fully managed service.
We handle connections, integrations, maintenance, and optimization every month. If anything breaks, our team responds immediately.
What clients say
Don't take our word for it.
Who's behind this?
Built by someone who's been in your shoes.
I'm Craig Searer — 20+ years in sales, marketing, and operations. I've run ad campaigns, managed sales teams, and sat across the table from business owners trying to figure out why their pipeline isn't converting.
The answer was almost always the same: leads were coming in, but nobody was responding fast enough. I built FirstLight and Aurora because I got tired of watching good businesses lose money to a problem they didn't even know they had.
What happens next?
See the system live.
Leave with a number.
In 30–45 minutes we'll show you a live demo, walk through what we'd build for your business, and give you a rough estimate before we hang up. No pressure. No vague next steps.
30–45 minutes · Fully managed · Results in the first week