For Every 2 Leads
You Get Today,
1 of Them Will Buy
From Your Competitor
Not because your product is wrong. Not because your price is off. Because the first business to respond wins 35–50% of sales — and that's revenue you've already paid to generate, walking straight to your competition.
of all sales go to the first business that responds to an inbound lead
Source: Vendasta / Ricochet360guaranteed response time to every inbound lead via FirstLight — 24/7
Searer Group — FirstLight guaranteeaverage booking rate on dead database reactivation via Aurora
Searer Group — Aurora averageYou Don't Have a Lead Problem.
You Have a Revenue Leak You Can't See.
Most business owners we talk to are doing everything right. They're running ads. They're generating leads. Their phone is ringing and their inbox is filling up.
And they assume their team is handling it.
Here's what's actually happening.
The average business takes 42 hours to respond to a new inbound lead. Some never respond at all. And because no one is tracking it — no one knows. Not the owner. Not the sales team. Nobody.
Meanwhile, the lead you paid to generate just called your competitor. And your competitor answered.
When we show business owners their actual response time and the number of leads that went unanswered, the room gets quiet. Not because they're embarrassed — but because for the first time they can see exactly how much revenue walked out the door.
That number is almost always bigger than they expected.
Average business response time to a new inbound lead
Harvard Business Review / InsideSales studyof leads are never contacted at all — completely wasted
InsideSales.com lead response studyof businesses respond to inbound leads in under 5 minutes
InsideSales.comWhich Problem Sounds More Like Your Business?
Both are costing you revenue. Each has a dedicated solution built specifically to solve it.
Every inbound lead answered in under 2 minutes — across every channel, 24/7.
Explore FirstLight →We reactivate your dormant leads with personalized outreach — average 3% booking rate.
Explore Aurora →Two Places Your Revenue Is Leaking.
Two Systems That Stop It.
We solve revenue loss at two points in your pipeline — the leads coming in today and the ones you stopped chasing.
Built for Service Businesses That Advertise and Expect Results
If you advertise, generate inbound leads, and your average job has a comma in the price — we should talk.
Your team's time is your most expensive resource — we make sure they only spend it on leads that are pre-qualified, pre-informed, and ready to talk. FirstLight handles every inbound lead across 10 channels, 24/7, with a custom AI persona that sounds like a member of your team.
3 booked appointments in 4 days for a painting company. One came in after hours.
Every business has a graveyard of old leads — prospects who showed interest, got a quote, went quiet. Aurora reaches back out with a highly personalized message that references exactly what they were originally interested in. Our average booking rate is 3% on leads most businesses have completely written off.
$1,241,325 in sales in 10 days from a single Aurora campaign sent to 439 leads.
Real Businesses. Real Revenue.
Every Industry.
It doesn't matter if you install flooring, fix roofs, or build custom vehicles. If you're spending money to generate leads, the same problem is costing you money — and the same system fixes it.
$1,241,325 in Sales
in 10 Days.
From 439 leads they'd already written off.
This manufacturer had 439 leads in their database — prospects who had shown interest and gone quiet. Most businesses look at a list like that and see a dead end. We saw a pipeline.
We built a complete Aurora reactivation campaign from scratch — the concept, the copy, the creative, all of it — around a limited edition unit. They sold 5 units in the first 3 days. All 9 available units sold in 10 days.
Our average reactivation booking rate on leads most businesses have written off.
15 booked appointments
$150,000 From a Channel That Didn't Exist 12 Months Ago.
We deployed FirstLight's live chat AI agent on their website and opened an entirely new revenue channel. $150,000 in closed revenue came directly from chat leads in the first year — not from more ad spend, not from a bigger team.
3 Booked Appointments in 4 Days. One Came in After Hours.
FirstLight deployed Friday. By Tuesday: 3 appointments on the sales calendar. One commercial job with the City of Wayland, MI. Two residential — one came in after the office was closed. Without FirstLight, that lead would have never been answered.
These aren't outliers. This is what happens when every lead gets answered and every dormant contact gets a second chance.
Show Me My Hidden Revenue →You're Up and Running in 14–30 Days.
We Do the Heavy Lifting.
No new software to learn. Your current setup stays exactly as it is. No burden on your team. Just a system that starts producing results while you focus on running your business.
We Learn Your Business
We gather your services, FAQs, booking calendar, and brand details. Most clients spend a few hours with us upfront. After that we take it from there.
We Build and Connect Everything
We wire your system into your existing booking calendar and connect every lead channel. Your current setup stays exactly as it is. Your team keeps working exactly as they always have.
We Go Live and Manage Everything
Your system runs alongside your team — qualifying leads, booking appointments, and getting smarter every day. Most clients see results within the first week or two.
That's entirely your call. Both FirstLight and Aurora use custom AI personas built to sound like a member of your team. Some clients want full transparency. Others prefer a seamless experience. Either way every lead gets answered.
This is a fully managed service. We handle the connections, the integrations, the maintenance, and the optimization every single month. If anything ever breaks our team responds immediately — covered under your monthly management. You get the results without the overhead.
Want the full details on each system? See how FirstLight works or explore Aurora.
Don't Take Our Word For It.
These are real business owners who were losing revenue they couldn't see — until they did something about it.
"[Client testimonial focused on specific revenue results or ROI — replace with real quote]"
"[Client testimonial on ease of setup and managed service — replace with real quote]"
"[Client testimonial on speed of results — replace with real quote]"
See the System Live.
Leave With a Number.
In 30–45 minutes we'll show you exactly how FirstLight or Aurora works with a live demo, walk through what we'd build for your business, and give you a rough estimate before we hang up. No pressure. No vague next steps.