Every business has a graveyard of old leads — prospects who showed interest, got a quote, went quiet. Aurora reaches back out with a personalized message that references exactly what they were originally interested in. Average 3% booking rate on leads most businesses have completely written off.
Every business that's been running ads, taking calls, or giving estimates for more than a year has the same thing sitting in their CRM: a list of people who showed interest and went quiet.
You followed up once. Maybe twice. They didn't respond. You moved on.
But they didn't buy somewhere else. Most of them just got busy. Life happened. The timing wasn't right. And nobody ever reached back out with the right message at the right time.
That list isn't a graveyard. It's a pipeline that nobody has worked properly yet. Aurora changes that — with personalized outreach that feels like a follow-up from a real person, not a mass blast from a company they barely remember.
Minimum list size to run an Aurora campaign — at 3% that's 15 booked appointments
Maximum recommended lead age — we work best with leads 1 year or newer
Plug in your numbers. See exactly what your dormant leads could be worth — and what Aurora can realistically recover at our average booking rate.
The gap between Recoverable Revenue and Total Database Value shows you what's still available with continued outreach — and why an ongoing reactivation strategy pays off over time.
Most business owners who run this calculation are surprised by how much revenue is sitting in a spreadsheet they haven't opened in months.
You give us the list. We build the campaign, test it, optimize it, and run it. Your team receives booked appointments and full conversation transcripts.
This single message works because it does four things simultaneously that mass blast campaigns never do:
Upload your dormant lead list. We handle everything from here — no data entry, no setup work on your end.
We create the messaging, copy, and campaign strategy from scratch — tailored to your business and your leads' original interests.
We always start with a small batch to optimize the opening message with your specific audience before scaling to the full list.
Aurora takes over every conversation — qualifying leads, answering questions, and booking appointments directly to your calendar.
Every booked appointment comes with a full conversation transcript. Your team walks into every meeting knowing exactly what the lead needs.
Aurora isn't just a text blast tool. It's a full AI conversation system that handles every response, remembers every interaction, and gets smarter with every campaign.
Aurora reaches out as a named member of your team — not a generic bot. Your brand voice, your business name, your tone. Leads feel like they're hearing from a real person who remembers them.
If a lead doesn't respond to the first message, Aurora follows up automatically at set intervals. No lead gets one shot and goes quiet — every contact gets worked until they respond or opt out.
When a lead says "reach back out in 2 weeks," Aurora logs it and follows up in exactly two weeks. Every timing preference is honored automatically — without your team lifting a finger.
Aurora remembers every prior conversation with every lead — automatically. If they've been reached out to before, Aurora knows. Every interaction feels informed and personal, never repetitive.
If a lead sends a photo — a damaged roof, a car that needs detailing, a room they want painted — Aurora can see it and respond with relevant context. Real intelligence, not just scripts.
Questions Aurora can't answer get passed to your team. The answers are logged and Aurora handles those questions automatically from that point on — getting smarter with every campaign.
Most clients hand us a CSV and we handle everything else. The concept, the copy, the messaging sequence, the persona — all of it built from scratch specifically for your business and your leads.
You'll have input on the direction. But we strongly encourage you to trust us on the execution. We've sent tens of thousands of text messages. We know what makes a lead respond and what makes them ignore you. The difference is in the details — and we sweat every one of them.
The opening message is everything. One sentence, personalized to the lead's original interest, sent at the right time, can recover a relationship that's been dormant for months. We've proven this at scale across multiple industries. When you trust the process, the results follow.
This isn't a projection or a best-case scenario. This is what Aurora delivered for a real business with a real list of leads they had completely given up on.
From a list this manufacturer had completely written off.
This manufacturer had 439 leads in their database — prospects who had shown serious interest in their premium camper vans, received information, and gone quiet. No follow-up. No reactivation. Just a dead list sitting in a spreadsheet.
We built a complete Aurora campaign from scratch — the concept, the copy, the creative, all of it — around a limited edition unit. One personalized SMS to 439 people who already knew the brand.
5 units sold in the first 3 days. All 9 available units sold in 10 days. The campaign cost $5,235 in lead acquisition — across 15 months of capturing chat leads at $349/month.
Our average reactivation booking rate on leads most businesses have completely written off.
Every Aurora campaign is different. List size, industry, ticket value, and campaign complexity all affect what we build and what it costs. We don't publish a number because your campaign deserves a number that's built for it — not a generic price tag.
We price Aurora campaigns in two ways depending on your goals: a flat fee based on list size, or a performance basis where our success is tied to yours. We'll discuss both options on your discovery call and recommend the right structure for your campaign.
Aurora campaigns are priced to deliver a return that makes the investment an easy decision. The van manufacturer generated $1,241,325 from a $5,235 investment. That's 237x ROI. We can't promise that for every campaign — but we can promise that our pricing is always built around making the numbers work for your business before we ask you to commit.
These are the questions we hear most from businesses considering Aurora. If yours isn't here — bring it to the discovery call.
We generally recommend leads 1 year or newer for the best results. That said, we can work with leads as old as 2 years — just know that booking rate performance tends to drop off between year 1 and year 2 depending on your product or service. We'll be upfront with you about what to expect based on your specific list.
Aurora is designed for leads who have opted in at some point — they filled out a contact form, requested a quote or estimate, had a conversation with your business, or expressed interest in your product or service. These aren't cold contacts — they're people who already raised their hand. That distinction is what makes the reactivation message land as a follow-up rather than spam.
A standard CSV file. We need first name, cell phone number, and email at minimum. The more context you can provide — the original product or service they were interested in, any historical notes, previous quotes — the more personalized and effective we can make the outreach. We'll walk you through exactly what to include when we build your campaign.
Aurora campaigns typically deploy within 14–30 days from when you hand us the list — less complex than FirstLight since there's no CRM or calendar integration required. We always start with a small batch test first to optimize the messaging before going to the full list. The smaller the list, the faster we can move through it.
Yes — you'll have input on the campaign direction and messaging. That said, we strongly encourage our clients to trust us on the execution. We've sent tens of thousands of text messages and we know what works. The campaigns that perform best are the ones where clients give us room to do what we do well. We'll explain our reasoning for every creative decision we make.
Ideally 1,000 leads for the best campaign results. We can work with lists as small as 500 leads if the average ticket value is large enough to make the economics work. Smaller lists can still produce strong results — the van manufacturer campaign that generated $1.24M was run on just 439 leads.
Not at all. Aurora runs entirely in the background. Your team receives booked appointments and conversation transcripts — that's it. No new software to learn, no processes to change. We handle every conversation from first outreach to booked appointment. Your team shows up to the meeting prepared and ready to close.
In 30–45 minutes we'll demo Aurora live, walk through what a campaign would look like for your specific list and industry, and give you a rough estimate before we hang up. No pressure. No vague next steps.