Aurora — Database Reactivation System
Your Dead Leads
They're Just Waiting
Every business has a graveyard of old leads — prospects who showed interest, got a quote, went quiet. Aurora reaches back out with a personalized message that references exactly what they were originally interested in.
Average 3% booking rate on leads most businesses have completely written off.
XYZ Painting Company
SMS · Aurora Campaign
Aurora outreach — Day 1 of campaign
Hey, this is XYZ Painting Company — is this the same Mike that requested a painting quote from us a couple months ago?
Yeah that's me! We ended up not moving forward but we're actually ready now
Great timing Mike — we'd love to get back in touch. Are you looking at the same interior project, or has the scope changed at all?
Same project, we just need to schedule. What's your availability?
✓ Appointment Booked — Thursday 10:00 AM
Lead reactivated · Transcript sent to sales team · Calendar updated
3%
Avg booking rate
237x
Best campaign ROI
500+
Min list size
The Problem
You're Sitting on a
Goldmine You've Written Off.
Every business that's been running ads, taking calls, or giving estimates for more than a year has the same thing sitting in their CRM: a list of people who showed interest and went quiet.
You followed up once. Maybe twice. They didn't respond. You moved on.
But they didn't buy somewhere else. Most of them just got busy. Life happened. The timing wasn't right. Nobody ever reached back out with the right message at the right time.
That list isn't a graveyard. It's a pipeline that nobody has worked properly yet. Aurora changes that — with personalized outreach that feels like a follow-up from a real person, not a mass blast from a company they barely remember.
The revenue is already in your database. Aurora wakes it up.
500+
Minimum list size to run an Aurora campaign — at 3% that's 15 booked appointments from leads you'd given up on
3%
Our average booking rate on leads most businesses have completely written off — achieved consistently across industries
2 yrs
Maximum recommended lead age — we work best with leads 1 year or newer, though older lists can still produce results
What Is My Database Worth?
Find Out What's Sitting
in Your Database Right Now
Plug in your numbers. See exactly what your dormant leads could be worth — and what Aurora can realistically recover at our average booking rate.
Aurora — Database Value Calculator
Select Booking Rate Scenario
Appointments Aurora Will Book
—
Estimated Recoverable Revenue
$—
Total Database Potential
$—
Recoverable revenue based on Aurora's average booking rate at your close rate and ticket size.
How Aurora Works
From CSV to Booked Appointments —
We Handle Everything.
You give us the list. We build the campaign, test it, optimize it, and run it. Your team receives booked appointments and full conversation transcripts.
The Essentials
- ✓First name
- ✓Cell phone number
- ✓Email address
Makes It Better
- +Product or service they were originally interested in
- +Address (for location-specific services)
- +Historical conversation notes
- +Previous quotes or estimates presented
Send your list as a CSV file. Minimum list size is 500 leads, ideally 1,000+. We recommend leads 1 year or newer for best results — though we can work with leads up to 2 years old.
The Message That Gets Them Back
Aurora Opening Message — Real Example
"Hey, this is XYZ Company — is this the same {{customer.first_name}} that requested a quote from us a couple months ago?"
This single message works because it does four things simultaneously that mass blast campaigns never do:
- →Identifies who's reaching out — no mystery
- →Uses their first name — feels personal
- →References their specific original interest
- →Asks a question — compels a response
From List to Booked Appointments
You Send the CSV
Upload your dormant lead list. We handle everything from here — no data entry, no setup work on your end.
We Build the Campaign
We create the messaging, copy, and campaign strategy from scratch — tailored to your business and your leads' original interests.
Small Batch Test
We always start small to optimize the opening message with your specific audience before scaling to the full list.
Full Deployment
Aurora takes over every conversation — qualifying leads, answering questions, and booking appointments directly to your calendar.
Team Gets Briefed
Every booked appointment comes with a full conversation transcript. Your team walks in knowing exactly what the lead needs.
What Aurora Brings to Every Campaign
Not Just a Text Blast.
A Full AI Conversation System.
Aurora handles every response, remembers every interaction, and gets smarter with every campaign.
Custom AI Persona
Aurora reaches out as a named member of your team — not a generic bot. Your brand voice, your business name, your tone. Leads feel like they're hearing from a real person who remembers them.
Continuous Follow-Up
If a lead doesn't respond to the first message, Aurora follows up automatically at set intervals. No lead gets one shot and goes quiet — every contact gets worked until they respond or opt out.
Smart Follow-Up
When a lead says "reach back out in 2 weeks," Aurora logs it and follows up in exactly two weeks. Every timing preference honored automatically — without your team lifting a finger.
Always-Aware Mode
Aurora remembers every prior conversation with every lead — automatically. Every interaction feels informed and personal, never repetitive.
Image Recognition
If a lead sends a photo — a damaged roof, a car that needs detailing, a room they want painted — Aurora can see it and respond with relevant context.
Smart FAQ
Questions Aurora can't answer get passed to your team. The answers are logged and Aurora handles those questions automatically from that point on — getting smarter with every campaign.
Aurora In the Real World
$1,241,325 in Sales
in 10 Days.
This isn't a projection or a best-case scenario. This is what Aurora delivered for a real business with a real list of leads they had completely given up on.
Premium Direct-to-Consumer Class B/B+ Camper Van Manufacturer — Elkhart, IN
439 Leads. 10 Days.
$1,241,325.
From a list this manufacturer had completely written off.
This manufacturer had 439 leads — prospects who had shown serious interest, received information, and gone quiet. No follow-up. Just a dead list in a spreadsheet.
We built a complete Aurora campaign from scratch — concept, copy, creative — around a limited edition unit. One personalized SMS to 439 people who already knew the brand.
5 units sold in the first 3 days. All 9 available units sold in 10 days.
The campaign cost $5,235 in total lead acquisition cost across 15 months.
439
Leads in the database
$5,235
Total lead acquisition cost
$1.24M
Revenue generated
237x
Return on investment
3% Avg. Aurora Booking Rate
Our average reactivation booking rate on leads most businesses have completely written off.
2%
Conservative
3%
Our average
4%
Best campaigns
Pricing
Custom Pricing.
Built Around Your Campaign.
Every Aurora campaign is different. List size, industry, ticket value, and campaign complexity all affect what we build and what it costs. We don't publish a number because your campaign deserves a number built for it — not a generic price tag.
Every Aurora Campaign is Priced Individually
We price Aurora campaigns in two ways: a flat fee based on list size, or a performance basis where our success is tied to yours. We'll discuss both options on your discovery call.
- ✓List size and lead quality
- ✓Industry and ticket value
- ✓Campaign goals and complexity
The Math Always Works
Aurora campaigns are priced to deliver a return that makes the investment an easy decision. The van manufacturer generated $1,241,325 from a $5,235 investment. That's 237x ROI.
We can't promise that for every campaign — but we can promise that our pricing is always built around making the numbers work for your business before we ask you to commit.
Common Questions About Aurora
Everything You're Wondering.
These are the questions we hear most from businesses considering Aurora. If yours isn't here — bring it to the discovery call.
Ready to Wake Up
Your Database?
See Aurora in Action. Leave With a Custom Plan.
In 30–45 minutes we'll demo Aurora live, walk through what a campaign would look like for your specific list and industry, and give you a rough estimate before we hang up. No pressure. No vague next steps.
- ✓ Live Aurora demo
- ✓ Custom campaign overview for your database
- ✓ Rough estimate before we hang up
30–45 minutes · Live demo included · No obligation