Craig Searer — Founder, Searer Group
    The Person Behind the System

    CraigSearer

    Founder, Searer Group

    I build things that help people. I can't stop.

    Searer Group didn't start as a business plan. It started as a curiosity — an AI passion project I built on my own time to see if I could make a system respond to people instantly via text. That experiment became a business. That business has now recovered millions in revenue for service companies that didn't know they were losing it.

    Purdue University — B.S. Business Management
    Seth Godin's altMBA
    Eagle Scout
    YouTube Creator — 1.6M+ views
    Grand Rapids, MI
    01

    How It Started

    Not a business plan. Not a pivot. Just a builder who couldn't stop pulling things apart.

    The Origin Story

    Searer Group didn't start with a pitch deck or a market analysis. It started with a question I couldn't stop thinking about: could I build an AI agent that responds to people instantly via text message?

    I started building on my own time. Experimenting. Breaking things. Rebuilding them. Then I stumbled into a small Facebook group of people doing something similar — using tools I'd never heard of. So I did what I've always done: I taught myself everything, fast.

    Within months I had a system that worked. And not just worked — produced results that were hard to explain until you saw the numbers yourself.

    Two use cases kept producing results that were impossible to ignore. Searer Group was born from those two discoveries.

    The first: an AI sales booking agent that responds to every inbound lead in under 2 minutes — 24 hours a day, 7 days a week. The second: a database reactivation system that reaches back out to dormant leads and converts them into booked appointments at a 3% average booking rate.

    Neither of these existed in any packaged form when I started building them. I built them because I was curious. I kept building them because they worked.

    The Moment That Changed Everything

    They Didn't Know Those
    Visitors Even Existed.

    My first client deployed our live chat agent on their website. Within the first month they had 12 additional leads — visitors who had landed on their site but never filled out a contact form or picked up the phone.

    Under the old system those visitors would have come and gone. Silent. Invisible. Never followed up with.

    Two of those leads put deposits down on vans worth $155,000 each.

    When I showed them the numbers, they weren't just surprised by the revenue. They were stunned that those visitors had existed at all. The system didn't just respond faster — it revealed an invisible revenue stream they didn't know they had.

    12
    New leads captured in month one that would have been invisible
    $310K
    In van sales directly from those first chat leads
    147x
    Return on investment in the first month alone

    That moment is why I do this work. Most business owners have no idea how many leads they're losing — or that the revenue is still out there waiting to be recovered.

    The Builder Behind the Business

    I've Spent My Career Learning
    How Businesses Grow — and Where They Leak.

    Every role taught me something different. The common thread: I always ended up optimizing the system, fixing the leak, and building something that worked better than what existed before.

    Jan 2024 — Present
    Founder & Owner
    Searer Group LLC — Grand Rapids, MI

    Built and operate a sales automation and lead recovery consultancy. Deployed AI-powered lead response and database reactivation systems for service businesses across multiple industries.

    ⚡ 147x ROI for first client in month one
    Nov 2024 — Sep 2025
    E-Commerce Account Manager
    Logical Media Group — Chicago, IL

    Managed multi-account sales and marketing strategy. Secured an $80K upsell by identifying a new channel opportunity. Used AI tools and campaign analytics to generate 25% incremental revenue.

    📈 $80K upsell from new channel identification
    Jan 2023 — Oct 2024
    Director of Operations
    Funded Traders Global — Grand Rapids, MI

    Oversaw sales, marketing, and CRM operations. Directed a full website redesign delivering 2x conversion improvement. Generated 2,000 new leads per month through multi-channel campaigns.

    🚀 2,000 new leads per month
    Mar 2021 — Dec 2022
    Executive Director
    ArtPrize — Grand Rapids, MI

    Led all sales, marketing, sponsorship, and brand strategy for one of the world's largest public art events. Managed a $2.5M annual budget. Delivered $35M+ in community economic impact across two consecutive events.

    🎨 $35M+ community economic impact
    Mar 2016 — Mar 2020
    Sales Manager
    OXX Inc. — Grand Rapids, MI

    Managed a $3M sales and marketing presence across specialty and premium retail. Drove nearly $300K in sales growth, managed 5 rep agencies and 22 regional representatives, and directed 15+ annual tradeshow activations.

    💰 $300K sales growth in two years
    Outside the Office

    The Person,
    Not Just the Professional.

    I've always been the person who needs to know how things work. Motorcycles. Home projects. AI systems. Marketing funnels. If there's a mechanism behind something, I want to pull it apart and understand it.

    I ran a YouTube channel for years teaching people how to fix and modify motorcycle products and tackle home projects. 1.6 million views and 3,100 subscribers — not because I was trying to build a brand, but because teaching is just how I process what I learn.

    I even had a startup around a motorcycle crash sensor that didn't get off the ground due to funding. I don't count that as a failure. I count it as another lesson in how to build something people actually need.

    🏍️
    Motorcycle Enthusiast
    YouTube creator with 1.6M+ views teaching how-to content
    ⚜️
    Eagle Scout
    Leadership, service, and doing the hard thing right
    🤿
    PADI Open Water Diver
    Always looking for the next thing to explore
    Board President
    Midwest United Soccer Club — facilitated $2M field development
    📚
    Always Learning
    Seth Godin's altMBA, Purdue Krannert School of Management
    🔧
    Builder by Nature
    If it can be improved, I'm already thinking about how
    ✝️
    Current Side Project

    Devotion AI Agent — I'm building a system that takes the Sunday sermon and engages the congregation in devotions throughout the week. The same technology that recovers revenue for businesses can also strengthen community. I build things because I believe technology should make people's lives better. That's not a tagline. It's just who I am.

    Why Trust Matters Here

    This Space Is New.
    Trust Has to Be Earned.

    AI sales agents and database reactivation systems aren't things most business owners have encountered before. I understand that. Trust has to be earned — and I earn it the same way I always have: by showing up, doing the work, and making sure the results speak louder than the pitch.

    100%
    Client retention rate
    237x
    ROI on a single DBR campaign
    $1.24M
    Revenue from one 10-day campaign
    < 2 Min
    Guaranteed lead response time

    These aren't projections — they're what happens when the right system meets a business that's ready to stop leaving money on the table. If you want to know whether this could work for your business, let's find out together.

    Ready to See If This Works for Your Business?

    30 Minutes.
    A Number Before We Hang Up.

    We'll walk through what we'd build for your business, show you the system live, and give you a rough estimate before we hang up. No pressure. No vague next steps.

    Live demo of the system
    A clear view of your revenue leak
    Rough estimate before we hang up
    Book a Discovery Call with Craig →30–45 minutes  ·  Live demo included  ·  No obligation